Search Engine Optimisation
It’s Time To Get Found Online
Keeping the user always in mind you can look at your business, what you write about it, and how you are delivering your message. You can make sure your content is relevant to the needs your target audience might be looking for a solution to.
SEO is not about tricking Google into thinking you are something you are not. This is about sending clear signals through coding, website infrastructure, linking, and content to your audience and Google.
This is a key part of SEO. You have to create engaging, unique content relevant to your audience. They will want to share this with their colleagues, family and friends on social channels, reviews, images, and, more importantly, linking to your content from theirs.
The stronger the recommendations the more faith Google can have that you are relevant to that audience and their needs.
Staying relevant requires focus and consistency, as well as an in-depth understanding of what your audience needs. But this is nothing new, and has been true of any successful business.
Creating the right kind of recommendations around your content requires more thought. This is tougher.
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