The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
There are several ways to get Gamification to your site —
It can be Manually or if you are using wordpress it can be through a gamification plugin you can also develop a gamification plugin of your own ..but it will be beneficial to use an existing plugin because you get atleast some basic features out of the box and you can spend more time on more specific features ..
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